If you’ve been to Benidorm a few times, you’ll know it’s not all high-rise hotels and beachfront bars. Sometimes, the best finds are a little tucked away—like Benidorm Indoor Market Mercaloix, a real hidden gem in the heart of the Rincón de Loix area.
It’s the kind of place you hear about from fellow holidaymakers while waiting for your full English—or from that neighbour back home who’s been coming to Benidorm every year since 1987.
What’s Benidorm Indoor Market Mercaloix All About?
Located at the junction of Avenida Ametlla de Mar and Calle Gerona, Benidorm Indoor Market Mercaloix is where locals and visitors alike go for everything from bargain clothes and souvenirs to phone repairs, fresh baked goods, and even a haircut.

Inside, you’ll find a maze of friendly stalls and shops offering:
- Clothes, handbags, shoes, and accessories
- Jewellery, perfumes, and cosmetics
- Electronics, mobile accessories, vape gear, and gadgets
- Hair salons, barbers, beauty therapists, and nail technicians
- Money exchange booths with competitive rates
- Traditional British cafés and bakeries
Oh, and there’s plenty of banter to be had with the stallholders—it’s part of the experience.

Location, Opening Hours & Parking
📍 Address:
Avenida Ametlla de Mar & Calle Gerona, Rincón de Loix, Benidorm
It’s right behind the iconic Hotel Sol Pelicanos Ocas (yes, the one from ITV’s Benidorm series), making it an easy stroll from most Levante-area hotels.
🕓 Opening Hours:
- Monday to Saturday: 08:00 – 18:00
- Closed Sundays and some holidays
(Pro tip: Some stalls may close around 4pm, especially in low season.)
🚗 Parking:
There’s free on-street parking nearby, but it does get busy in high season. If you can’t find a space right outside, there are larger car parks a short walk away. It’s all on the flat, with wide pavements—perfect for prams, scooters, and mobility aids.

Getting There by Public Transport
Local buses stop just a stone’s throw from the entrance, making it easy even if you’re not driving.
- Bus lines 2, 10, and 11 all pass nearby.
- Taxis are easy to find around Rincón de Loix and fairly cheap within Benidorm.
- From Benidorm Old Town, it’s about a 25-minute walk, or 10 minutes by bus.
FAQs About Benidorm Indoor Market Mercaloix
What’s the best time to visit?
Early morning or mid-afternoon for a quieter browse, especially outside peak summer months (July & August).
Is it accessible for people with limited mobility?
Yes—flat entrances, wide aisles, and mobility-friendly facilities throughout.

Can I grab a bite here?
Absolutely. Tuck into homemade cakes, bacon butties, or a good old-fashioned cuppa at one of the indoor cafés.

There are also places just outside, if you fancy a curry, for example.

Where’s the best spot for people-watching?
Grab a seat by the café near the entrance—it’s prime for watching market life unfold. A cafe con leche to start the day, before the crowds arrive, is a good way to get your day underway.
What Else Is Nearby?
You’re right in the heart of Rincón de Loix, with plenty to explore:
- Levante Beach is just a short stroll away—perfect for a post-shopping sunbathe.
- Bars, shops, and restaurants line the surrounding streets.
- The Benidorm Palace (for those who fancy an evening show) is also nearby.
Final Thoughts
Benidorm Indoor Market Mercaloix isn’t fancy, but that’s the beauty of it. It’s the kind of place where you can buy a sunhat, swap a few euros, get your phone fixed, and tuck into a Victoria sponge—all under one roof.

Whether you’re hunting for bargains, need a break from the beach ( or dare I say a break from the booze and night clubs ), or just fancy a bit of good old-fashioned Benidorm charm, Mercaloix delivers every time.

When I say you can buy almost anything here, you can literally you can buy almost anything here. So if you need a new suitcase or just want to buy more tat to take home and don’t like the heat of an outdoor market, this is the place to come.
Oh, they even have their own Facebook page too!
And another thing…. There’s a cash machine ATM just near the main entrance too, just in case you run out of money while shopping!